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Founded in 2005 by a mother-daughter duo, The Loft Boutique is a trendy women's clothing store located in the rural town of Hiawassee, Georgia. Together, Mary Payne and Brette Allen helped develop the area in the world of fashion and trends. Amidst managing family and work, these two diligent, independent women utilized their strong business backbone and established their brand from the ground up. Our logo, the bird, not only symbolizes the beautiful surrounding nature, but also illustrates the power of overcoming challenges. Just as a bird rises from the ground to the sky and soars freely, so the owners rose above the obstacles of maintaining a new business in a small town. Before The Loft Boutique existed, there were few places for women of all ages to shop for fashion-forward clothes. Today, it's customer base, employees, and overall success have grown leaps and bounds, and it continues to move forward with constant momentum.

Nested in a quaint tourist area, our brick and mortar radiates a vintage industrial vibe. As an old 1940s school building that has been restored, we hold a beautiful piece of local history within our walls. Our interior design harmoniously blends elements of nature and urban sophistication, and our clothing isn't just "stuff to put in your closet"; it's a lifestyle that you will fall in love with. Most importantly, The Loft is not your typical boutique. Our wide range of affordable prices will fit your budget, and our styles are always on trend, accommodating women from 18 years old through their late 60s. Featuring top brands such as Steve Madden, Fossil, and Democracy (as seen at Nordstrom), our selections are like a breath of fresh air. We hand pick quality products at annual shows in Vegas, Los Angeles, and New York to ensure our items are continually up-to-date.

Surrounded by the magnificent Blue Ridge Mountains in the heart of Southern Appalachia, we strive to build connections and relationships with our customers. Our amazing employees, aka Loft Ladies, range from high school to post-college age. When you walk through the door, they eagerly welcome you and can't wait to dress you from head to toe or to help you find exactly what you need. We want you to feel oh-so beautiful and confident when you leave! As a team, our Loft Ladies aim to create a positive customer experience touched with grace, charm, and southern hospitality. Our customers are our second family, and we want to give locals and tourists alike a place to come have fun and hang out.

In 2014, we wanted to expand beyond our flagship store, so we launched our retail website that November. Through creative arts such as photography, graphic design, and typography, our online store lets us showcase a level of imagination that would otherwise be lost. With our themed photoshoots and lookbooks, we are always telling a story, whether through beachy vibes, boho trends, vintage inspirations, or basic essentials. In addition, our albums reveal The Loft's personal sense of style. From shoes and hats to jewelry and outerwear, we show you how to pair our products to complete a look and to create your own inimitable style. In the future, we are so excited to keep growing our online presence and to see who we will network with!

Next time you're in the area, come hang out with us! We'd love to see you.

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